Response rates:
Fast, but not instantaneous like online surveys. On average American business men and women check their email at least twice a day. CIS does suggest that email surveys be combined with another approach to ensure maximum client response.
Favorability factor:
Remember that some clients may only respond to your email surveys if they are unhappy. This sad reality you may need to consider before using e-surveys as your sole data collection method.
Cost:
Email surveys are highly affordable and easily traceable. Let CIS help you explore your options with this survey method. Volume discounts are available and will keep your per unit costs lower.
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